Akris Brand Consulting Project

In partnership with the Kohl’s Center for Retailing at UW-Madison

In the spring of 2025, I took part in the Brand Consulting Project with the Kohl’s Center for Retailing and the luxury Swiss fashion house Akris. Tasked with expanding Akris’ reach while honoring its heritage, my team and I developed an inventive, research-driven marketing strategy and presented it directly to Akris executives. The experience deepened my understanding of the luxury market and reinforced my confidence in delivering creative solutions.